IDFC First acquires title sponsorship rights for all BCCI international and domestic home matches.

Title Sponsor Rights For BCCI Events were the subject of an Invitation to Tender (ITT) that the BCCI had issued. The IDFC First Bank Limited was chosen as the winning bidder for the ITT procedure, according to the tender process, the BCCI is glad to announce (pending the completion of final paperwork and other formalities).

During this partnership, IDFC First will serve as the Title Sponsor for all international matches (female and male), local cricket competitions like the Irani Trophy, Duleep Trophy, and Ranji Trophy organised by the BCCI, as well as all junior cricket (Under 19 and Under 23) competitions played in India.

The goal of this sponsorship and the activities around the Title Sponsor is to strengthen IDFC First’s relationship with cricket fans throughout the nation and beyond. With this partnership, BCCI and IDFC First will work together to provide cricket fans with unsurpassed experiences and engagement.

The three-match ODI series against Australia, which is set to start next month, will serve as the foundation for the partnership. Beginning with this competition, IDFC First and the BCCI will work together to give cricket fans experiences like no other.

Mr. Roger Binny, President, Board of Control for Cricket in India (BCCI) said: “We are pleased to welcome IDFC First as the title sponsor for all our home matches. Their commitment and vision resonate with cricket’s spirit, and we look forward to a successful collaboration that benefits the game and its dedicated fans.”

Mr. Jay Shah, Honorary Secretary, BCCI said: “A new chapter begins in India cricket as IDFC First takes the centre stage as the title sponsor for BCCI’s home matches. Together, we are excited to co-create an unforgettable journey for fans, players, and all stakeholders involved. We have found a partner who shares our passion for excellence and innovation. With their support as the title sponsor, we are set to redefine cricket experiences and further enhance the growth of our great game.”

Mr. Rajeev Shukla, BCCI Vice-President, said: “The BCCI welcomes IDFC First on board and we are extremely excited to announce our title sponsorship of BCCI’s international and domestic home matches. Cricket is not just a sport; it is a phenomenon that unites millions across the nation. This partnership allows us to contribute to the growth of both cricket and the banking industry.”

Mr Ashish Shelar, BCCI Treasurer, said: “We are thrilled to welcome IDFC First as the exclusive title sponsor for our prestigious events. This collaboration marks a significant milestone for BCCI, and together, we will elevate the experience for cricket fans worldwide. We look forward to creating memorable moments for fans together.”

Mr Devajit Saikia, BCCI Joint Secretary, said: “The title sponsorship adds a new dimension to our events, enabling us to reach new heights in terms of engagement and impact. We’re delighted to have them on board as we continue to showcase the best of cricket to the world. Cricket is a sport that unites people across borders, and our partnership with IDFC First embodies this spirit.”

Mr.  Madhivanan Balakrishnan, ED & COO, IDFC FIRST Bank said, “This partnership between IDFC FIRST Bank and the BCCI brings together two strong brands with a shared commitment to provide exemplary experiences to billions of fans. We are delighted to be the Title Sponsor for all international cricket matches played in India and all domestic tournaments, for the next 3 years. As a firm believer in the unifying power of sports, this collaboration perfectly aligns with our ambition to connect with Indians across the length and breadth of the country. This partnership is an important milestone in IDFC FIRST Bank’s journey towards creating a world class bank.” 

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